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Why Alienate your Fanbase with Tokens?

Jun 3, 2024

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15 min read

Why Alienate your Fanbase with Tokens?

Tokenisation in Web3 & Sports; where are we and what is the end goal?

US Sues to Break Up Ticketmaster, Enter Blockchain Ticketing?

May 27, 2024

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13 min read

US Sues to Break Up Ticketmaster, Enter Blockchain Ticketing?

The US are to Sue Ticketmaster owner Live Nation, seeking to break up their alleged monopoly. Does this open the door to Blockchain Ticketing platforms?

Fantasy Top: The Crypto Fantasy Game

May 20, 2024

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16 min read

Fantasy Top: The Crypto Fantasy Game

What if a Daily Fantasy Sports game was based on influencers rather than athletes? Fantasy Top has entered the chat...

ATP Tour: What Winning In Web3 Looks Like

May 13, 2024

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17 min read

ATP Tour: What Winning In Web3 Looks Like

Mark Epps, Director of Web3 & Comms at the ATP Tour pens a piece on what really matters when leveraging Web3 in Sport.

The No-Brainer Web3 Use Case For Sports

May 6, 2024

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26 min read

The No-Brainer Web3 Use Case For Sports

Authored by ex Adidas & SMS Leader Tareq Nazlawy, what is the no-brainer Web3 use case for sports?

Manchester City and OKX Launch 'Unseen City Shirts', free limited-edition NFT jerseys

Apr 29, 2024

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15 min read

Manchester City and OKX Launch 'Unseen City Shirts', free limited-edition NFT jerseys

Manchester City and their sleeve sponsors, the crypto exchange OKX, have launched free NFT digital jerseys

Adidas & STEPN partner, Create Co-branded NFT collection

Apr 22, 2024

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15 min read

Adidas & STEPN partner, Create Co-branded NFT collection

Adidas have collaborated with move-to-earn application STEPN to create co-branded digital sneakers

Oracle Red Bull Racing Launch NFT Collection: Velocity Series 2.0

Apr 15, 2024

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14 min read

Oracle Red Bull Racing Launch NFT Collection: Velocity Series 2.0

Oracle Red Bull Racing, the Formula 1 team, have launched the second instalment of their NFT Collection: The Velocity Series

Ode to Odyssey: What Sports can Learn from Starbucks' Web3 Strategy

Apr 8, 2024

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18 min read

Ode to Odyssey: What Sports can Learn from Starbucks' Web3 Strategy

French Professional Football (LPF) to Launch NFT Fantasy Game 'Coach Ligue 1'

Apr 1, 2024

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18 min read

French Professional Football (LPF) to Launch NFT Fantasy Game 'Coach Ligue 1'

LPF (Ligue Football Professionnel) have entered a strategic partnership with game studio Unagi and Chiliz to launch an NFT fantasy game called 'Coach Ligue 1'

NASCAR sign Multiyear Partnership with Cryptoys

Mar 25, 2024

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13 min read

NASCAR sign Multiyear Partnership with Cryptoys

OnChain Studios, the parent company of Cryptoys, who create digital collectible toys that are playable in digital worlds, have signed their first Sports franchise in NASCAR

Mastercard's Web3 Experience at Arnold Palmer Invitational 2024 🏌️

Mar 18, 2024

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13 min read

Mastercard's Web3 Experience at Arnold Palmer Invitational 2024 🏌️

Mastercard launch another Web3 activation with a sponsor partner using their Pass to Priceless Web3 Platform; the 2024 Arnold Palmer Invitational

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