NFL Rivals Surpasses $1m Monthly NFT Volumes and 5 Million Downloads

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NFL Rivals Overview 🏈

NFL Rivals is a mobile game that allows players the opportunity to collect and trade officially licensed NFL player NFTs.

The NFTs in the game are player cards used to build out teams and compete in the game. Each player card has different rarity levels from common to legendary. 

Players can play against each other in online games, or in single-player seasons. Teams can be improved and upgraded by buying packs of player cards, or by buying player cards individually on the marketplace.

Gems, Gold, and Coins are the only three resource items for purchasing in-game items. Gems are the major resource used for purchasing rare items and packs. Rival Coins or Coins are used for purchasing items, packs, and upgrading players. Gold allows players to purchase exclusive offers in the Connect section.

I’ve played the game myself recently (strictly for research purposes 😉) and found it very enjoyable. The raw mechanics of the game are orthodox and don’t feel like a janky Web3 game, because all of the onchain elements are in the background. It’s very easy to pick up and crucially, feels like a game that I’ve played before. The marketplace experience is also seamless, without any ailments that often impact how rough Web3 marketplaces can be.

🔢 Statistics

The numbers NFL Rivals have generated to date are strong

Since its debut in April 2023:

• Over 5 million downloads

• ~$7m of sales

• 600,000+ transactions

• 160,000+ owners of digital collectibles

Drilling down into sales volume, NFL Rivals have seen over $1m in sales from Jan - May 2024, with June and July seeing drop-offs since.

The drop-off could be for a multitude of reasons (no new packs / NFT collections) but it will be interesting to see whether or not there is a stark increase once more coinciding with the start of the 2024 NFL season in early September.