Reebok’s Web3 Strategy: 2024 Edition

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Reebok Impact Overview 👟

Reebok Impact is an AI experience built by Futureverse, a New Zealand based Metaverse and AI company, in collaboration with sneaker giant Reebok.

Customers can transform their favourite photos into custom digital sneakers by sending an Instagram DM to @ReebokImpact. An AI generator then creates a personalised sneaker design inspired by the image.

The experience allows for up to four digital sneaker creations, which can be shared or purchased as game-ready files compatible with platforms like Unreal Editor for Fortnite (UEFN) and Roblox. Additionally, these digital sneakers will be interoperable with various virtual experiences, many of which Futureverse are involved in creating.

Some lucky users can even have their creations made in the real world, but this is competition-based and will only happen for a select group who win.

Onboarding ➡️ 

The onboarding experience for Reebok Impact is slick.

Users can choose to sign in using a self-custodial wallet, email or socials.

In the video below you can see how quick it was for us to set up an account (well not literally this fast, the footage is sped up!).

The flow is simple.

1. Sign up page

2. Choose to sign up via email

3. Enter email

4. Agree to T&Cs and prove humanity

5. Authenticate email

6. Enter Reebok Impact Dashboard

Sneaker Creation 🤖 

The sneaker creation flow is also seamless.

For this example — I chose to customise the Reebok sneakers using Instagram.