FIFA Rebrand Web3 Platform to FIFA Collect. What Next?

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FIFA Collect Rebrand ➕

In October 2022, FIFA launched FIFA+ Collect, a platform built as a home for their digital collectible activities, built on Algorand, FIFA’s then sole blockchain partner.

As covered on Sporting Crypto at the time, the proposition was simple.

Fans could buy digital packs, and historical FIFA World Cup moments (moving images in the form of NFTs, like Top Shot) were inside them. The packs themselves were $5 each and it was very easy to purchase, with a robust userflow allowing fans to purchase with regular currency, rather than crypto.

Within a couple of weeks of launching, FIFA had sold 161,000 out of their 550,000 ‘Genesis’ packs — showing fairly strong demand from their audience. Overall, 207,000 ‘Genesis’ packs were sold, with a further ~50,000 sold from their next four pack drops combined.

For a period, this strategy persisted — with FIFA+ Collect selling packs at low ticket prices. Slowly, they began introducing higher ticket items — such as the FIFA+ Collect Club VIP Membership which sold at $999. This was aimed at giving loyal collectors a variety of ‘money-can’t-buy’ experiences and opportunities and was limited to a supply of 100 packs.

In December 2023, FIFA decided to pursue a ‘multi-chain’ strategy, partnering with Layer 2 Ethereum scaling solution Polygon. A drop at the time commemorating the 2022 FIFA Club World Cup in Qatar was built on the Polygon blockchain.

In June 2024, FIFA announced a rebrand of their FIFA+ Collect platform to simply become FIFA Collect, powered by Modex. Modex are not a blockchain provider, but rather a blockchain-enterprise-service company founded in 2017. They launched their token in late 2023, and FIFA seem to be their flagship partner and client.

Since then, FIFA launched a collectible drop with the Romanian national team in the form of digital VIP memberships, ranging from $120 to $999.

These memberships provided buyers with perks such as discounted merchandise, a number of match tickets per year and even VIP dinners with Romanian football legends.

This is the first of several collaborations with various nations that FIFA Collect want to pursue.