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PGA TOUR Announce Web3 Mobile Game: PGA TOUR RISE
The PGA TOUR have announced a Web3 mobile came called PGA TOUR RISE, in collaboration with Stratton Studios and Chain Games Ireland.
Pet Berisha
August 26, 2024
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PGA TOUR Announce Web3 Mobile Game: PGA TOUR RISE
Sporting Crypto Newsletter is supported by The HBAR Foundation.
Discussed in this edition of Sporting Crypto:
PGA TOUR RISE Overview ā³ļø
a) Announcement Breakdown
b) Stakeholders
c) QuotesAnalysis & Concluding Thoughts š§
a) Web3 Gaming Persists as a Strategy
b) Onchain vs Offchain
c) Immersive Experiences
PGA TOUR RISE Overview ā³ļø
Stratton Studios, in collaboration with PGA TOUR and Chain Games Ireland, have announced āPGA TOUR RISEā ā a Web3 mobile game. As per press releases, the game āmerges the strategic depth of golf with the excitement of competitive play, powered by blockchain technology. Players embark on a journey from amateur to the PGA TOUR, competing on renowned courses, participating in real-time tournaments, climbing leaderboards, and earning 'Rise Bucks' for essential upgrades.ā
The golf minigames will engage fans in various challenges such as putting and driving, with the first set to launch later in the year, and the full game release scheduled for release in 2026. The press release states that the full game will āpromise an immersive golf experience that seamlessly blends the thrill of professional tournaments with pioneering blockchain integrations.ā
Stakeholders š
Stratton Studios is a multi-award-winning global game studio known for co-development partnerships with leading game engines and platforms. They have experience collaborating with large IP in licensing deals, with Nickelodeon an example of a client. They have also worked with Consesys and Polygon, showing some track record with Web3.
Chain Games Ireland is a blockchain-based games publisher. They recently partnered with Stratton Studios, to support the distribution of Web2 and Web3 games.
PGA TOUR have chosen to collaborate with a development company and a publisher for PGA TOUR RISE, rather than with just one business. That being said, the recent partnership between Chain Games and Stratton Studios means there is more fluency than you would usually find with two separate vendors.
Quotes š¬
I was lucky enough to ask PGA TOURās VP of Media Business Development Tom Jeffs some questions about this announcement, helping shape this edition of Sporting Crypto.
Why do you view Web3 Gaming as a big opportunity for the tour?
āThe TOUR is always looking for innovative and compelling ways to engage with our fans to bring them closer to the sport they follow and love. Web3 offers an opportunity to both deepen engagement with our current fans and reach new audiences.ā
How does Web3 Gaming fit into your overall fan engagement strategy?
āAs we look for entryways for our fans and gamers to engage with golf in innovative ways, web3 gaming is a natural place to start. We believe web3 has the potential to introduce new people to our sport.ā
Perhaps most interestingly, I asked about the perception that the PGA TOUR has as being an āolderā sport, from a fanbase perspective.
The optics of the Tour is that it has an 'older' fanbase. Do you view Web3 as an opportunity to help newer generations engage with the sport?
āThis is a common misconception about our sport. It is correct that the traditional linear broadcast skews older, but the TOUR has millions of younger fans consuming content on our OTT and digital platforms and we continue to see considerable growth in these areas. The TOUR is constantly innovating to reach new fans with initiatives like the Netflix series Full Swing, the Creator Classic event featuring top YouTube content creators, along with our work with the Apple Vision Pro and Web3. The National Golf Foundation reported earlier this year that 40% of all golfers participating in the game today are in the 6-17 age group and we believe the introduction of new technology will have a lasting impact in our sport.ā