Mark Epps, Director of Web3 & Comms at the ATP Tour pens a piece on what really matters when leveraging Web3 in Sport.
Authored by ex Adidas & SMS Leader Tareq Nazlawy, what is the no-brainer Web3 use case for sports?
Manchester City and their sleeve sponsors, the crypto exchange OKX, have launched free NFT digital jerseys
Adidas have collaborated with move-to-earn application STEPN to create co-branded digital sneakers
Oracle Red Bull Racing, the Formula 1 team, have launched the second instalment of their NFT Collection: The Velocity Series
LPF (Ligue Football Professionnel) have entered a strategic partnership with game studio Unagi and Chiliz to launch an NFT fantasy game called 'Coach Ligue 1'
OnChain Studios, the parent company of Cryptoys, who create digital collectible toys that are playable in digital worlds, have signed their first Sports franchise in NASCAR
Mastercard launch another Web3 activation with a sponsor partner using their Pass to Priceless Web3 Platform; the 2024 Arnold Palmer Invitational
Manchester City Football Club and Asahi have launched the 'Brewed for Treble Success by Asahi Super Dry x Man City' NFT collection OpenSea
The ApeCoin DAO, created to govern the Bored Ape Yacht Club ecosystem has proposed the sponsorship of a Formula 1 team
The Blockchain ticketing platform that launched with Polygon and Consensys in May 2023 is moving to the Avalanche Blockchain.
