🎙 Tokenized Sports Loyalty Ft. Uptop CEO John Timoney

The Sporting Crypto Podcast is back with Season 3! 🚨

In episode 2 we're joined by:

• John Timoney, CEO & Co-Founder @ Uptop

We discuss:

• ⚙️ Uptop's acquisition by Rain and integration with Fintech

• 🏀 Cleveland Cavaliers' tokenized loyalty program

• 🌐 Expansion to Detroit Pistons and LSU athletics programs

• ❗️ Challenges and approach to tokenized loyalty programs

• ⛓️ Using blockchain for granular fan insights and activation

• 🥇 Democratizing loyalty through on-chain primitives and network effects

• 💸 Unused loyalty points and creating redemption value

• 📊 Growth metrics and adoption rates among teams

• 📱 Differences in fan engagement between US and European sports

🎙️ Listen on any podcast player

📹️ Watch on YouTube

Supported by Hedera Foundation

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