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MLS Announce "MLS QUEST" - Gamified Digital Collection Experience
MLS Announce "MLS Quest", a Gamified Digital Collection Experience in partnership with MLSPA, Sweet, using Layer 1 Blockchain Sui.
Pet Berisha
October 28, 2024
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MLS Announce "MLS QUEST" - Gamified Digital Collection Experience
Sporting Crypto Newsletter is supported by The HBAR Foundation.
Discussed in this edition of Sporting Crypto:
MLS QUESTâ˝ď¸
a) Overview
b) Collectibles & RewardsAnalysis & Concluding Thoughts đ§
a) Video Highlights
b) Data Analysis
c) Should We Expect More Innovation?
MLS QUEST â˝ď¸
Major League Soccer has partnered with Sweet to introduce âMLS QUESTâ, a âGamified Digital Collection Experienceâ, which centres around the collection of in-game highlights.
Fans can participate for free by visiting official âMLS Quest Pick Up Zonesâ, found online and in physical locations throughout North America. Participants can find âMedallionsâ at these âPick Up Zonesâ, which reveal a key play from a specific MLS match. After fans collect all four medallions from a match, they will have completed a quest that unlocks a reward.
These rewards include:
Merchandise: Jerseys, hoodies, scarves, gift cards and more
Game tickets: All-Star, league games and the 2025 MLS Cup
Experiences: VIP Club Access, on-field experiences, meet and greets
Credits & Gift Cards: Sweet credits and gift cards from MLS partners
Fans can start for free by signing up to MLS QUEST, unlocking a key play highlight from their favourite clubs. They can then build on that in person by attending games or by watching games from home. Fans can also trade and buy players in the âTrade Loungeâ and the secondary marketplace respectively.
MLS QUEST marks the first time the league has introduced digital memorabilia in the form of video highlights and is only their second âleague-wideâ Web3 partnership after a deal with Socios was stuck in mid-2022.
Chris Schlosser, MLS SVP of Emerging Tech said:
"At MLS, we continuously strive to grow our fan base and elevate the fan experience. With MLS QUEST and our partnership with Sweet, weâre excited to offer a unique collectible challenge that embodies our commitment to cutting-edge digital innovation."
For Sweet, this is their second major sports partnership in the U.S. after partnering with the NHL on NHL Breakaway, offering video collectible highlights for hockey fans. They have chosen the Sui blockchain, for this specific partnership.
Tim Mizzone, CEO of Sweet said:
âMLS QUEST introduces the next era of sports memorabilia by unlocking next-level rewards from their favorite teams and players when fans collect league and team-branded medallions that âcome aliveâ to feature key plays from their favorite teams and players. Weâre turning collecting into a quest that challenges each fanâs knowledge of the sport, allows them to collect and trade for incredible plays, and play together to unlock even more rewards. The platform leverages the latest in innovative blockchain-supported elements to confirm authenticity and unlocks a whole new world of experiences for soccer and MLS fans.â
Analysis & Concluding Thoughts đ§
Analysing an activation like this can be challenging. MLS is an innovative, forward-thinking league compared to most in sports, and they are only now conducting their second league-wide crypto activation.
Although MLS QUEST is aimed more towards free, digital fan engagement than a direct clone of NBA Top Shot, it is still worthwhile looking at what the landscape looks like for video highlight products presently.