ICC Roblox Activations Connect to Web3 Fan Passport

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ICC Roblox Fanzones Connected to Web3 Fan Passport

The Sporting Crypto Newsletter is supported by The HBAR Foundation.

Discussed in this edition of Sporting Crypto:

1. Overview of ICC Web3 Fan Passport x Roblox ⛓️
   a) BOOST x ICC Fan Passport
   b) ICC Fan Passport

2. Analysis & Concluding Thoughts 🧠
   a) Roblox
   b) Nike x Fortnite
   c) Connecting plumbing

Overview of ICC Web3 Fan Passport x Roblox ⛓️

The International Cricket Council (ICC) have launched various Roblox experiences where users can play cricket-themed mini-games within some of Roblox’s most popular activations.

They have launched this with support from The Gang, a full-service gaming studio, who have leveraged its new CRM tool, BOOST, to connect users off-platform. The tool encourages players to sign up for the ICC’s Web3 loyalty program, their ICC Fan Passport, in exchange for rewards and free UGC items, allowing fans to link their Roblox accounts.

The Gang built the backend that links Roblox to the Web3 loyalty program, with Insomnia Labs the ones responsible for the Web3 Fan Passport which tracks and rewards fan engagement. The Fan Passport is built on the NEAR blockchain.

Players can link their Roblox accounts to their Fan Passport which can tell via an API that they've completed certain tasks in-game and then reward them with in-game virtual items.

Finn Bradshaw, ICC’s Head of Digital, said: 

ICC Fan passport itself is a hub for fans, that is used to aggregate digital experiences. There is an in-platform XP system using ‘runs’ that users collect to rank up tiers within the Fan Passport platform. Creating an avatar, creating a wallet and connecting your Roblox account are all examples of challenges users can accomplish to reach higher tiers.

The signup process is simple, allowing users to spin up an account using social sign-on or email. They are then prompted to create an avatar, which is used to represent the user throughout their digital experience. Users are then encouraged to create a wallet, which earns them 500 runs.

The wallet creation stage of the experience prompts the user to create another account (the wallet) using a password, which could be seen as confusing to many.

The ICC Fan Passport, with a wallet created on the NEAR blockchain connected to it, is now ready for fans to use as the central point of their digital experiences.