• Sporting Crypto
  • Posts
  • Digital Claw Machine Beezie Hits $26M Volume in Onchain Collectibles Boom

Digital Claw Machine Beezie Hits $26M Volume in Onchain Collectibles Boom

Beezie, a digital claw machine on Coinbase's blockchain Base, hit $26m volume in 1.5 months.

Join 5000+ Leaders in Blockchain & Sports from brands like FIFA, NBA, Premier League, NHL, reading Sporting Crypto every week πŸ‘‡οΈ 

πŸ‘₯πŸ” Sporting Crypto Job Board - Jobs of the week

  • Head of B2B Sales @ Sweat Foundation - Link here

  • Growth Product Manager @ Courtyard.io - Link here

  • Design Engineer @ Dapper Labs - Link here

Visit the Sporting Crypto Job Board today to explore new career opportunities or to find the perfect fit for your organisation.

Discussed in this edition of Sporting Crypto:

  1. What is Beezie? 🎰

  2. Onchain Collectibles πŸƒ

  3. Concluding Thoughts πŸ’­

A digital claw machine just did $26 million in volume.

Beezie launched on Base in December 2025.

In just over two months, the platform has processed:

  • 150,000+ pulls

  • generated $13.3 million in revenue

  • and earned $750,000 in trading fees

What is Beezie? 🎰

A digital claw machine that pulls graded collectible cards.

You pay $25-$50 to "pull" the collectible β€” all authenticated and vaulted by Brink's. Every pull happens in real time with transparent odds.

You don't get the physical item immediately. You get a digital certificate proving you own it.

Then you can hold it (it stays in the vault), swap it (trade for another item at market value), or redeem it (Beezie ships it to you, insured).

Every item is represented by a 1:1 NFT. Users never need to take physical custody unless they choose to. Items can be traded digitally with instant settlement.

Beezie operates on a dual-fee structure: a 5% platform fee and a 1% creator fee.

The platform also offers a "SWAP" feature β€” within 15 minutes of receiving an item, users can sell it back to the platform for up to 90% of market value.

If this sounds familiar, it's because this business model was made popular in the onchain ecosystem by Courtyard, who were one of, if not the fastest growing crypto companies in 2025.

[Psst. check out my interview with head of partnerships of Courtyard, Sunil here!]

The platform runs on Base (Coinbase's layer 2 blockchain), and have abstracted away most of the crypto process; low fees, and easy on/off ramps via credit card, Apple Pay, Google Pay, or crypto wallet.

The company raised an undisclosed funding round led by Moonrock Capital in September 2025, and initially launched on the Flow blockchain before going multichain to Base for its claw machine product.

And since moving over to Base, the volume has been incredible.

These numbers are in just over a month, which is incredibly impressive.

Their packaging of the onchain collectible concept is really interesting, and has taken flight.

Onchain Collectibles πŸƒ

Collectibles have always had three problems: storage, liquidity, and trust.

Where do you keep $10,000 in graded cards? How fast can you sell them? Are they real? Properly graded?

Onchain collectibles solve this. Brink's handles storage. Blockchain handles liquidity. Third-party grading handles trust. And even in the third-party grading, AI is making it so there is more consistency, and less human error there.

But the real unlock for the business model has been combining digital pack rips with digital repackaging. You're not stuck with base cards you'll never sell, every pull has instant resale value. If you don't like what you got, swap it.

As covered in a previous edition of Sporting Crypto, Courtyard has been building similar infrastructure for physical asset tokenisation. Courtyard hit $50+ million in monthly sales late last year and raised a $30 million Series A.

Courtyard focuses on pack-opening experiences via digital vending machines β€” users rip digital packs to reveal physical cards that are vaulted and tokenised. Beezie uses a claw machine mechanic instead.

Both platforms solve the same core problem: how to trade physical collectibles with the speed and liquidity of digital assets.

And they're not alone in this market.

Collector Crypt have also entered the room, as well as the smaller Phygitals and Emporium. And if you plotted Beezie's numbers on a weekly basis here, it stands up pretty well against the existing platforms in this space.

And whilst on the surface it looks like volumes are more competitive, Courtyard still have the edge when it comes to revenue net of buybacks.

Buybacks are the origin of liquidity in this market and make it a win-win.

The vendor can always ensure they are repacking bought back items to sell them in future packs, and the buyer knows they always have an opportunity to sell items they don't desire.

And the revenue number mooted by Beezie being $13.3m is gross, not net of buybacks.

And if we compare the ratios between volume and revenue-net-of-buybacks, then we can really dig into how well these businesses are doing.

According to the data from Dune:

Courtyard does $3.5 million in weekly volume and generates $1.05 million in revenue net of buybacks β€” a 3.3x ratio, equivalent to a 30% take rate.

Collector Crypt does $7.0 million in weekly volume but generates only $0.9 million in revenue net of buybacks β€” a 7.8x ratio, equivalent to a 13% take rate.

Collector Crypt drives twice the volume, but Courtyard captures more than twice the revenue per dollar of volume.

Volume is half the battle.

And Beezie's $13.3m gross revenue number is great, but they also point to $750k in fees, which would mean they are at a ~14x ratio which would be a ~6% take rate.

Ascertaining the success of these businesses requires the entire picture, and it's not as easy as pointing to one metric or the other.

One thing is for certain, however, is that the battle in the onchain collectibles market is really heating up.

Companies are repacking (no pun intended) the concept, lowering margins and trying their best to calibrate the right way to dominate a market that is really exploding.

This is one we'll keep digging into on Sporting Crypto.

Concluding Thoughts πŸ’­

(1) Tokenised collectibles are finding product-market fit

Tokenised collectibles are moving beyond proof-of-concept. Multiple platforms have now found ways to package physical asset ownership, onchain. 

The vault-and-trade model solves real problems: no shipping delays, no re-authentication at each sale, instant liquidity, global access.

But where does this go and who builds the most successful business?

(2) Is there a moat in onchain collectibles?

The question is whether there's a real moat in this market, and how you create loyalty when most users are crypto-native and can exit to a competitor with near-zero friction.

Disconnect wallet. Connect wallet. 

The moat comes from two things: inventory depth (operations) and liquidity (users and capital).

How much graded product do you have vaulted? 

How quickly can users trade in and out? 

Those are the defensive positions. 

But even that feels fragile. 

If a well-capitalised competitor enters and decides to compress take rates closer to zero β€” which is entirely plausible β€” how many collectors actually stay loyal to the platform they're using today?

(3) Base is dominating the consumer crypto landscape right now

Coinbase has a massive consumer base. 41% of their revenue comes from trading fees, which suggests a substantial retail user footprint. Base inherits that distribution advantage.

And once you have a few consumer hits on the chain, it becomes self-reinforcing. 

Builders go where the users already are. 

Beezie doing $26 million in volume in 1.5 months on Base makes it easier for the next consumer app to justify launching there instead of somewhere else. 

(4) Zora just left Base. But Beezie has done 100x the volume that Zora did in 2026. 

Zora has pivoted multiple times: NFTs, Creator Coins (memecoins tied to influencers), and now a prediction market on Solana. They've left Base entirely.

That's a company searching for product-market fit and not finding it.

Zora reportedly did around $250,000 in revenue at the start of this year. It was one of the flagship consumer products on Base. And Beezie has already exceeded that in gross revenue in its first two months.

More Sports & Web3 Stories

  • Novig raises $75M at $500M valuation as sports-focused prediction market (Read more here)

  • Crypto Snack unveils five-pillar ecosystem spanning Premier League partnership, RWA tokenisation, and iGaming (Read more here)

  • KuCoin partners with world-class cyclist Tadej Pogačar (Read more here)

  • Signing Day Sports to merge with BlockchAIn, vote scheduled March 13th (Read more here)

  • Kalshi strikes sports hedging deal with Game Point Capital following $1B+ Super Bowl trading volume (Covered in last week's Sporting Crypto)

General β€˜Stuff’ that Could Impact You

  • Logan Paul sells PSA 10 Pikachu Illustrator card for $16.5M, setting new auction record (Read more here)

  • 'The Sandbox' Adds Web-Based Games in Season 7 Accessibility Push (Read more here)

Thanks for reading the latest edition of the Sporting Crypto newsletter!

If you enjoyed this, please tell your friends who might be interested and share it on socials.

Disclaimers

This newsletter is for informational purposes only and is not financial, business or legal advice. These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.