Rain's new loyalty product runs on Uptop, the company behind the Cleveland Cavaliers, Detroit Pistons and LSU onchain rewards programs. Here's why loyalty might finally stick in sport by sitting inside the card.
NBA's Cleveland Cavaliers Launch Onchain Loyalty Program
The Cleveland Cavaliers have launched an Onchain Loyalty Program called 'Cavs Rewards', built by Uptop, a fan engagement business, on the Avalanche Network.
