🎙️ Podcast S2. Ep. 1: Momentum: The ATP Tour’s Digital Collectible Experience

The Sporting Crypto Podcast is back! 🚨

What better way to kick season 2 off than being joined by:

• Mark Epps, Director Comms & Web3 @ ATP Tour 🎾

• Tareq Nazlawy, CEO & Co-Founder of Trace 🌐

We discussed their collaboration on Momentum - an 8-day digital collectible experience during the Nitto ATP finals in Turin. 📱

The results were pretty awesome:

• 75,000 fans participated 👥

• 750,000 collectibles claimed 🎨

• 33% of fans didn’t miss a single claim during the 8-day tournament 💥 (I missed one day 😢)

Discussed:

• Why Tareq set up Trace and what problem they are solving in the sports industry

• Why blockchain?

• What the reaction for the ATP was like internally and externally

• What was the attribution like?

• Learnings - what would they do differently next time out?

🎙️ Listen on any podcast player

📹️ Watch on YouTube

Supported by The HBAR Foundation

Sponsored by Credenza

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